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'We'll Keep you Right' campaign Posted on 22 Mar 2019


We are supporting a new campaign providing people in Scotland guidance on where to go for help when they are feeling unwell.

NHS Scotland's 'We'll Keep you Right' campaign, delivered by NHS 24, highlights the range of services available to help people access the right care at the right time, and where to go if you are not sure which service to access.

The campaign is fronted by a charming, pink cartoon character, who will share this important health information across social media channels, YouTube and STV Player throughout the remainder of the winter months.

Dr Laura Ryan, Medical Director at NHS 24, said:

"We chose to advertise the campaign digitally, to highlight the range of services that are available online which help people get the advice and care they need at the touch of a button, no matter where they are. is a great online resource, providing information and advice on common illnesses and conditions. Self-help guides on the NHS inform website provide people with the knowledge and advice to take care of themselves at home. They also advise when it’s a good idea to seek face to face help.

"We want to let people in Scotland know about the range of help and services that are available to them so they can keep well. For example, if someone is suffering from cold or flu symptoms their local pharmacist would be the best place to seek initial advice and medicines to help with fever, sore throats, ears and muscular aches and pains. Consider seeing the GP only if home remedies have failed and you are getting worse, or you, or someone you are looking after, are very unwell from the outset of your illness."

“We welcome any activity that highlights what services are available close to home because we want people to get the care they need quickly and to access the most appropriate service for them. That also means that our GPs and A&E departments can have more time to help people with more complex needs.”

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